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Advanced Urban Marketing Platform
May 01, 2013 Miguel R3
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Advanced Urban Marketing Platform
Advanced Urban Marketing Platform
Advanced Urban Marketing Platform
Advanced Urban Marketing Platform
Advanced Urban Marketing Platform
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We are developing a Advanced Urban Marketing Platform on a pilot at Campinas City, a 2 million habitants city in Brazil, at the São Paulo Metropolitan Region, and we have developed several city apps integrated on a platform that will be focused on, Public Management, Culture and Education, Commerce and Economic local activity on micro business, Environment Preservation and protection, Security and Entertainment.
This platform is based on sensor and actuators integration, existing systems operating on this place, and new City Apps developed with local micro companies, technical startups , and local community on digital technology ecosystem.
It will be a open source platform in the future, but now the objective it will be to provide a unified instrument for the Municipality, to manage the daily activity of more than 10.000 people that use this Square on the Historic área of the City.
The technologic architecture is almost finish, and the implementation will take place in 8 weeks.

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