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Smart Rescues Stranded Drivers in Moscow
May 16, 2013 Andrey F
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Many Russians get towed on weekend shopping trips for parking illegally; and the traffic is also notoriously bad in the city. So in March Smart offered free rides to those stranded by having their vehicles towed -- getting them to take a test drive without requesting one, and see what a difference having a small car makes when parking is scarce and traffic heavy.

More Info:
http://adage.com/article/creativity-pick-of-the-day/smart-rescues-stranded-drivers-moscow/241448/
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