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How can we engage effectively?
Direct Mail Invite (Elderly) Offline Participation
May 14, 2013 Craig C14

1) Use regional census data to send mail invitations to various age groups, specifically the elderly who may not have Internet access.
2) Ask them to either participate online at city websites, or make the effort to use public facilities such as at public libraries. (Support for creating or enhancing such public sites may be needed to facilitate their participation.)
3) Get feedback, then compare against the invitations sent to determine the number of people participating who have online access.
4) Create direct mail campaigns or establish meeting places and times to reach the interested people who do not have Internet access.

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