The process of Digitization will definitely benefit the television viewers in India. Digitization will lead TV viewers to more qualitative viewing with access to digital picture and High Definition Digital (HDD) Sound Quality. The real advantage for TV viewers will be when they opt for a DTH Service providers.
TV viewing services in India is currently provided mainly by three mediums Analogue Cable Services, Digital Cable Services and Digital DTH Services. Analogue cable services have been existing in India for more than two decades in India, however, analogue cable services have limited number of channels and do not have extra features and value added services. Digital DTH services in India have been started less than a decade back and are gaining popularity and acceptance in India mainly because of their superior picture and sound quality.